Google/YouTube Par Ads Kaise Chalate Hain?

• Jul 11, 2022

Google/Youtube Ads kya hai?

Get in front of customers when they’re searching for businesses like yours on Google Search, Maps, and Youtube. Only pay for results, like clicks to your website or calls to your business.

Show up when people search for what you offer.
Get the results that matter to you - Drive website Visits, Get more phone calls, and Increase Shop visits.
Set a budget that works for your business

Website - https://ads.google.com/intl/en_IN/home/

Video - Google/YouTube par Ads ka complete process

Types of Ads

Text based Ads - ye text Ads hote hai
Image/Video based Ads - ye video Ads hote hai

Hum apko kuch Image ads Youtube/Google Ads ke bare mai bta rahe hai

Step by Step process to run Google / Youtube Ads

Sabse pehle aap Chrome browser/Firefox mein ads.google.com ki website ko open kare uske baad Sign in par click karke apna account open karle

2. Overview mai apko New Campaign ke option par click kare uske baad Select a campaign type mai Video ko select kare

Efficient reach - Isme Skippable Ads aate hai, iski cost kaam hoti hai
Non Skippable in-stream - Isme Nonskippable Ads aate hai, iski cost jyaada hoti hai

3. "Campaign name"- Campaign name mai aap apne campaign ka name kuch bhi likh sakte ho.

4. Bid Strategy

Enter budget type and amount - Aap jitne amount ka Ads chalata chahte ho utna amount type kare.

Start date- jis date se apko campaign start karna hai us date ko select kare
End date- jis date tak apko campaign chalana hai us date ko select kare

5."Network"- YouTube search results, YouTube video, Video partners on the Display Network (3rd Party Websites) in teeno mai jis par bhi apko Ads dikhana hai us par tick kare

6."Select Location to target"- All Countries and territories, India, Enter another location ap in teeno mai koi bhi select kare aap isme apne hisaab se bhi location set kar sakte hai

"Language"- Isme aap English, Hindi aur other language bhi select kar sakte hai

7. "Related video"- is par aap click kare aur aap apne YouTube Channel se koi bhi Video select kare jis par aap ads chalana chahte hai

Select your demographic targeting

Gender - Female, Male, Unknow in teeno category mai se jis Audience ko app target karna chahte ho use aap select kare
Age - Jis age ki audience ko aap Ads dikhana chahte ho us par aap tick kare
Parental status- Not A parent, Parent, Unknow in teeno select kare
Household income - High, middle, Low audience ke hisaab se aap tick kare

8. Keywords - iska matlab hota hai log kiss keyword see search karenge youtube aur google search par .... Iske 2 ways hain.

Get keyword ideas - Google aapki website se automatically keywords pick kar lega.
Else aap keywords manually type kar sakte ho.

9. Select topics to show ads on about specific subjects - Jis topics re related youtube channels / websites par aap ads dikhana chahte ho aap un topics ko select kare

10. Skippable in stream ad - Final video ka URL , Display URL in dono mai us video ka link daale jise aap Audience ko ads ki tarah dikhana chahte hai.

Select topics to show ads on about specific subjects

11. "Set a bid for this ad group"

Target CPM bid - Isme CPM ka Matlab hai cost per thousand impressions, aap jitne ki bhi bid set karna chahte hai aap set kar sakte hain.
Create campaign - Create campaign par click karne ke baad aab apke Ads Run karna start kar dega